Monthly Archives :

April 2014

Can Your Business Exist without a Digital Presence?

How do you buy your products or find directions? What about product reviews, research, customer service? Most likely it’s through the web via search engines, websites and social media.

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What Is Search Engine Optimization (SEO)?

Search Engine Optimization–SEO for short–is one of the most talked about business topics on the Internet. The term “SEO” gets over 100,000 related keyword searches per month on Google.

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Social Media Storytelling – What the Airlines Can Teach Us

It’s been one crazy week for the major airlines in the world of social media. What can the airlines teach you about social media storytelling? Let’s look at the events of the last week.

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Social Media Storytelling – Lessons from Mad Men

On the surface, Mad Men might only seem to be tangentially related to you running your business social network, but the show that has won more than fifty different awards and it’s creator, Matthew Weiner, have some good ideas for you and your business.

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Why You Need To Change All Your Passwords Immediately

Heartbleed is a huge issue because it allows the bad guys to look in the secret handshake and see your usernames, passwords and personal information. The bigger issue is a reference one. Once the secret handshake is compromised, bad guys will know exactly how your information is processed by the site you’re trying to access.

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Do’s and Don’ts of Password Security

Earlier this week, we discussed how making your password longer can make it more secure. It’s a great first step, but it doesn’t mitigate all the elements of risk when it comes to online security. Here are some other things you need to remember.

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Longer Passwords Are More Secure

These days, most of our important information is stored online. Bank accounts, e-mail, credit card information and social networking afford us convenience, connection and communication, but they also give potential attackers the ability to access all of the same information. One of the best defenses is a super strong password.

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Save Money, Think Outside the Box – IT Strategy

CNN recently covered a report that the U.S. Government could save hundreds of millions a dollars a year just by switching their typeface. Just thinking differently can help you re-evaluate business ideas that could save you a significant amount of money.

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